Yunes Swathe

When Fashion and Rock Collide

Yunes Swathe Rocks Out With Navegante For Latest Commercial

Manhattan, NY, May 18, 2012– Yunes Swathe’s last commercial turned quite a few heads with its risqué vision and sultry UK model Lala Daly. This time around the luxury handbag line has yet again managed to deliver another powerfully captivating commercial featuring Electro Latin Funk band Navegante that is sure to yet again capture the attention of its viewers.

The commercial which features UK Supermodel Lala Daly and the beautiful Nofar Avigdor, takes you to an underground fight club scene where models representing Yunes Swathe’s Rich and Empire bags are seen fighting for the ultimate prize. The concept of the video is to metaphorically depict the strength and power of Yunes Swathe’s New York Collection.

The eclectic band Navegante is featured in the video performing their hit song “All In Your Head”. Tons of Navegante’s fans showed up on set for the filming event. Navegante has caught the eyes of the legendary Carlos Santana who praised the band declaring “Navegante is the artist that will carry the torch into the future”. The band has been consistently venturing out and doing big things even recently collaborating with the former Roc-A-Fella rapper turned Division-1 signee Young Chris and garnering press from the New York Times and the Village Voice.

The Yunes Swathe and Navegante collaboration attracted the likes of Entrepreneur and recording artist Prince Malik who also made a guest appearance in the video, Drip Magazine contributor David Whitely, Audrey of Audrey Allure and William Daniels of Bug Music. Also spotted in the video is Kikiriki Showroom where the models are seen contemplating between the Empire and Rich Bags.

Hailing from the city where dreams come true, Yunes Swathe and Navegante make the collaboration even more meaningful as a representation of following your dreams and aspirations, something the New York Collection represents according to Senior Designer Ingrid H.

The production of the commercial also featured some high fashion brands. All four lead female models are draped in clothing by Suma Chanders and Alex can be seen wearing Raval and Knight.

Yunes Swathe’s products are exclusively available online. Selecting from thousands of leather swatches for each bag, customizing the zipper pattern, tripling the thread count on the inside lining of each bag, the Yunes Swathe handbag collection promises to deliver timeless pieces. Yunes Swathe’s products are produced in New York City playing their part in the contribution of rebuilding the American economy.

Yunes Swathe’s new promo video along with the former risqué commercial leaves us to wonder what else the company has in store for their upcoming videos and collections. To see the video and find out which bag ultimately wins the fight visit www.youtube.com/watch?v=LcEUkDb-D_4.  For more information on Yunes Swathe visit their website at http://yunesswathe.com/ . For more on Navegante visit their website at http://navegantemusic.com/ .

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Another great look with the Empire Bag!

We just love how well put together this outfit is! The Empire Bag is the ultimate accessory!

As we gear up for the amazing week known as New York fashion week aka NYFW, we thought we should share some quick interesting history facts about one of the most fabulous events in NYC. New York Fashion Week is a semiannual event held every year in February and September in New York City. The event attracts the likes of designers such as Ralph Lauren, Donna Karan, Betsey Johnson, Michael Kors and of course Yunes Swathe.

Take a look at some of the interesting facts about the history of New York’s Fashion Week:

- NYFW was first held in 1943 when individuals in the fashion industry could not travel to Paris for fashion shows due to World War II. The event at this time was called “Press Week” because the idea was to attract press journalists to feature American designers in their publications.

- After being held in no official space but places such as apartments and warehouses in the city, NYFW was officially moved to Bryant Park in 1993.

- In 2001 NYFW was scheduled to begin on 9/11. Since then New York and London exchanged the dates of fashion week so that it would never fall on the anniversary if 9/11.

- In 2010 Mercedes-Benz Fashion Week which began in February 2009, was moved from Bryant Park to the Licoln Center for Performing Arts.

This year the event will be held on February 9^th-16^th and you can expect to see all the lovely F/W 2012 trends. Excited? We sure are, we’re always looking to see which luxurious trends will complement our bags.

Like handbags, high heel shoes are a staple in the fashion world. Let’s face it, done correctly the right handbag and heels can take you from ordinary to fabulous.  With the world going crazy over Louboutins, Jimmy Choo, and Alexander Mc Queen’s outrageous heels it’s hard to deny the impact shoes has on pop culture. Heels have the ability to exude elegance, sexuality, sophistication and the list goes on.

Just how did we become a culture so fascinated by shoes? Shoes have actually been around for centuries upon centuries. Some of today’s heels are actually updated replicas of shoes that have existed centuries ago. Take a look at the pictures below. Fashion is such a cycle, from clothing to shoes to handbags. Just imagine what Yunes Swathe will create when they draw inspiration from bags throughout history.

Let’s go back in time and look at some the interesting history facts of shoes:

- Murals dating back to 3500BC depict people of higher classes wearing shoes.

-In the 1400s chopines /platform shoes were created in Turkey.

-In the 1600s Queen of France Catherine de Medici makes a statement with heels. Commoners were not allowed to wear them. Heels were so high in this period that they used walking sticks and servants to keep from falling.

-In the early 1700s, King of France Louis XIV would often wear glamorous five inch heels called “Louis heels”. The king declared that only nobility could wear heels and no one’s heels could surpass his own.

-In 1791 in an attempt to promote equality Napoleon banished high heels.

Can you imagine any government banishing high heels today? The world may go mad. Thankfully for us this is not something we have to worry about. The only worry we should have concerning shoes is which would look best with Yunes Swathe’s Empire and Rich bags

When we think about luxurious accessories, some of the first things that come to mind are diamonds, fur and fine jewelry. Those of us addicted to shoes and bags think about high quality bags and high fashion shoes.  There’s nothing quite like that fantastic leather bag with seamless stitching, adorned with impeccable hardware. There’s something about the durability of a well-made leather bag that continues to make this accessory a classic staple in every woman’s closet. In today’s fashion some of the leading fashion houses became established by manufacturing leather goods, such as Coach, Prada, Fendi and Yunes Swathe.

Have you ever wondered just how leather became such a sought after material in the fashion world? I didn’t either but I was quite surprised by the story behind it.

Leather has existed and been a part of our history for a very long time. In prehistoric times, leather was used for a number of basic needs such as shelter and clothing. Because there was no such thing as plastic and metal was rare or where available very expensive, leather was used for basic purposes such as a vessel for carrying water.

Tent Made Of Hide

Leather has long been used as a clothing and accessory necessity. Take a look at some interesting facts:

-The Roman soldiers used a leather undershirt as their primary protective undergarment.

-Between 5000-3000 BC the Sumerians used leather to make women’s dresses.

-The Greeks used leather garments in the time of the Homeric heroes (1200BC)

-The Egyptians used leather not only for clothing but for gloves.

-In the 16^th century leather pouch purses were a common accessory for women.

16th Century Leather Pouch

Today’s leather craftsmen have perfected the art of preserving and softening animal skin, this is why good quality leather today is so pricey. Leather has proven to be a material that we can’t get enough of.  Learning about the longevity of  the want for leather from the ancient times to our modern day times I have definitely found an even stronger appreciation of leather.

Today was yet another amazing day as we finally wrapped up and filmed the final part of our fight club commercial. We would like to send a very special thank you to Suma Chanders for their lovely wardrobe once again. Also, today’s filming would not have been possible without consent to use Kikiriki’s Showroom, so a very special thank you to Kursat Deligoz for allowing us to use the showroom.

We would also like to give a very big thank you to our models Dylan Landon, Elina Casell and Hanna Uggla. We can always depend on Dylan to deliver exactly what we envision and he’s a pleasure to work with every time. After a chaotic morning we literally had to scout the streets of New York for models and came across two beautiful Swedish tourists in Times Square. To Elina Casell and Hanna Uggla we are truly thankful for your ability to deliver so well when you were literally pulled of the streets. You two are definitely rare undiscovered talents and it was truly a pleasure to work with both of you.

Thanks to the incredible work by hair and make up T. Cooper and  Dana Arcidy  and stylist Ross Laurence Gottlieb our models looked flawless.

To our Vice President of Marketing Max, who directed and filmed this portion of the video you always produce so much more that we can ask for and we are thankful for all that you do. To our 2^nd Assistant Director Michael Holt we are so thankful to you for dedicating your time and making sure that all goes well on set.

We are so excited for the final product to be released and cannot wait to share it with all of you!

As promised, here are some of the amazing behind the scenes photos taken by Sean McInnis of Clever Chimp Productions.

After two months of planning, we finally filmed our biggest production to date.  There were so many great people involved in the process and we want to make sure that we thank everyone involved in such a great project.  Before saying our thank you’s, here’s a brief synopsis of the shoot.

The video was set to resemble an underground fight-club scene, where models had a showdown between our ‘Rich’ and ‘Empire’ bags: ‘Fighting for Luxury.’

Navegante performed their hit song “All in Your Head” and is featured in the video. Carlos Santana commented on Navegante, saying “Navegante is the artist that will carry the torch into the future” (source: http://riseoftheoriginals.com/navegante.html )

It was truly an amazing experience and a very big thank you to Prince Malik who made a special guest appearance in our video!  We’re all so excited to see the final product but in the meantime, here are all that made it possible.

The video was directed by our Vice President of Marketing, Max (he has filmed and directed all of our videos to date) and filmed by Louis Obioha of Clever Chimp Productions.  Our very own Michael Shkreli was the 1st assistant director and he even had the time to design a fantastic set for the production!  He went above and beyond in this project, including story boarding and writing the treatment. Way to go Michael!!!  Micheal Holt, Team Yunes Swathe, was our second assistant director and of course helped make sure everything was in order on set.   Emanuel ‘Manny” Joyner helped Michael (both of them) with set setup and was our security while we were filming.  Oh did we need him on set, our footage was captured on a Red Camera!  Thanks to the rest of the Clever Chimp production team for capturing great footage and our behind the scenes shots.  Photos will be posted very soon.

Without the following people, we would not be able to bring our story to life.  Our lead models were amazing and they were able to deliver the story so much better than we could ever imagine.  Nofar Avigdor, the beautiful model in our first few virals and the Refinery29/SmashBox It Girl, starred alongside Paul Marra, and represented the Empire bag.  Laura-Ann ‘Lala’ Daly, who starred in our Risque video, alongside the phenomenal Alex Gross, represented the ‘Rich’ bag.  Dylan Landon played the role of the referee and Eric Miller was our bodyguard.  They all went above and beyond all of our expectations.  We could not ask for a better cast, including our extras.

Our first lead make-up artist on set was Rashida Bishop accompanied by her assistant.  Our second lead make-up artist was LeeAnn Jemmot.  Shante Price and Hoshalah Misodi provided hair services and Kelly Lee of Jewel Lee provided us with an amazing array of jewelry to choose from.

Wardrobe provided by Raval and Knight for our male lead and Suma Chander for our female lead models was styled by our house stylist, Terrance Brewer.  Thanks to Terrance, hair, make-up, jewelry and wardrobe worked cohesively to ensure that all of the elements fit the story.

A big thank you to Navegante for letting us rock with them and their hit song, “All in Your Head.”  Their performance on set was electrifying and their hit is definitely a head banger (Damion Marshall is in the background rocking out!).   We’re all big fans and are honored to have collaborated with them on such an amazing shoot.

To finalize, a very special thank you goes out to the rest of the Yunes Swathe team for being who you are and always going above and beyond.  We are very proud of Kimoy Ryan, public relations, for the work that she has done with us and Marc Gaudry for his time and dedication working on our graphic design.

Make sure to check back soon for behind the scenes photos and the release of our new video.  We can’t wait for you to see it!

Love,

Yunes Swathe